Hoffman to speak at Chamber meeting
Three Low-Cost Strategies to Grow Your Business
The Mount Shasta Chamber of Commerce has invited guest speaker, Stephanie Hoffman of the Small Business Development Center (SBDC) hosted by Shasta College and College of the Siskiyous, to their monthly membership meeting on Thursday, March 11 at 12pm at Lalos Restaurant. The presentation topic is: “Three Low-Cost Strategies to Grow Your Business.” Hoffman will describe what business owners can do immediately to start increasing their sales and build a strong customer base. For example, Hoffman discusses why retail owners should care that 86% of women look at a price tag and 72% of men are just anxious to get out of the store (Source: Why People Buy, Paco Underhill). “Knowing what is important to your customers allows you to provide the best possible value and for you to remain competitive,” explains Hoffman.
Through the SBDC, Hoffman has worked with hundreds of serious entrepreneurs wanting to start or grow a business in Siskiyou County. She has discovered three crucial strategies for businesses to be successful and to thrive. The bottom-line is a business must be alive and growing to attract customers as well as competent employees wanting to work there.
